CASE STUDIES
L'Oreal Cosmetics - International Hair Show
Here is where you place the excerpt.
Topic Title
Project Overview: Celebrity Cruises is one of the three distinctive cruise lines owned and operated by Royal Caribbean Cruises Ltd. As the brand’s luxury cruise line, Celebrity prides itself on its ability to deliver warm, “contemporary design” and “attentive, highly-personalized customer service”.
To introduce their new Edge Class ship – a beautiful vessel that challenges the industry with its innovative take on design and architecture – Celebrity tasked us with creating an event that focuses on what cruiseline.com reports is the most important aspect of cruising to consumers: the food.
The event needed to reinforce their belief in culinary and introduce the latest dining innovations onboard the Edge, while generating buzz amongst the press. We needed to push the boundaries of a traditional press event or sit-down dinner, and create an experience that would truly engage eyes and taste buds.
action item
Our proposal: Replicate the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Edge.
What we did/ Opening statement: We designed physical vignettes of each restaurant, drawing inspiration from the food, the culture and the actual Edge Class design.
Normandie
Cosmopolitan
Cyprus
Tuscan
Blu
Finecut Steakhouse
Le Grand Bistro
Roof Top Grill
Raw on 5
For the design of the culinary environment, we drew inspiration from the cuisine and its fresh ingredients, the place of origin, and the actual aesthetic design of each restaurant. Then constructed our 9 unique “mini restaurants” which served food in a cocktail type setting so that guests could freely move around the space and sample Celebrity’s culinary delights at their leisure. All food was provided by Celebrity’s Michelin Star Chef, Cornelius Gallagher, Celebrity’s AVP, Food & Beverage.
outro/sales pitch
Project Results: Our creatively immersive tactics for the Celebrity Culinary Experience were a hit with the media receiving high praise in 48 articles from top consumer, travel and F&B publications featuring exceptional comments:
“OMG, what sorcery is behind this magical dessert?” – Delish commenting on the delightful Le Petit Chef experience.
“When Celebrity Edge makes its way to Florida, it promises to offer the most dining options ever for the cruise line.” – Orlando Sentinel + Florida Sun-Sentinel
“Celebrity Edge is extraordinary in every aspect and the culinary offerings are just one reason to book a cruise on this ship.” – Hi Class Magazine
2012 Summer Olympics - London, UK
Here is where you place the excerpt.
Topic Title
Project Overview: Celebrity Cruises is one of the three distinctive cruise lines owned and operated by Royal Caribbean Cruises Ltd. As the brand’s luxury cruise line, Celebrity prides itself on its ability to deliver warm, “contemporary design” and “attentive, highly-personalized customer service”.
To introduce their new Edge Class ship – a beautiful vessel that challenges the industry with its innovative take on design and architecture – Celebrity tasked us with creating an event that focuses on what cruiseline.com reports is the most important aspect of cruising to consumers: the food.
The event needed to reinforce their belief in culinary and introduce the latest dining innovations onboard the Edge, while generating buzz amongst the press. We needed to push the boundaries of a traditional press event or sit-down dinner, and create an experience that would truly engage eyes and taste buds.
action item
Our proposal: Replicate the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Edge.
What we did/ Opening statement: We designed physical vignettes of each restaurant, drawing inspiration from the food, the culture and the actual Edge Class design.
Normandie
Cosmopolitan
Cyprus
Tuscan
Blu
Finecut Steakhouse
Le Grand Bistro
Roof Top Grill
Raw on 5
For the design of the culinary environment, we drew inspiration from the cuisine and its fresh ingredients, the place of origin, and the actual aesthetic design of each restaurant. Then constructed our 9 unique “mini restaurants” which served food in a cocktail type setting so that guests could freely move around the space and sample Celebrity’s culinary delights at their leisure. All food was provided by Celebrity’s Michelin Star Chef, Cornelius Gallagher, Celebrity’s AVP, Food & Beverage.
outro/sales pitch
Project Results: Our creatively immersive tactics for the Celebrity Culinary Experience were a hit with the media receiving high praise in 48 articles from top consumer, travel and F&B publications featuring exceptional comments:
“OMG, what sorcery is behind this magical dessert?” – Delish commenting on the delightful Le Petit Chef experience.
“When Celebrity Edge makes its way to Florida, it promises to offer the most dining options ever for the cruise line.” – Orlando Sentinel + Florida Sun-Sentinel
“Celebrity Edge is extraordinary in every aspect and the culinary offerings are just one reason to book a cruise on this ship.” – Hi Class Magazine
2014 FIFA World Cup - Rio de Janiero
Here is where you place the excerpt.
Topic Title
Project Overview: Celebrity Cruises is one of the three distinctive cruise lines owned and operated by Royal Caribbean Cruises Ltd. As the brand’s luxury cruise line, Celebrity prides itself on its ability to deliver warm, “contemporary design” and “attentive, highly-personalized customer service”.
To introduce their new Edge Class ship – a beautiful vessel that challenges the industry with its innovative take on design and architecture – Celebrity tasked us with creating an event that focuses on what cruiseline.com reports is the most important aspect of cruising to consumers: the food.
The event needed to reinforce their belief in culinary and introduce the latest dining innovations onboard the Edge, while generating buzz amongst the press. We needed to push the boundaries of a traditional press event or sit-down dinner, and create an experience that would truly engage eyes and taste buds.
action item
Our proposal: Replicate the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Edge.
What we did/ Opening statement: We designed physical vignettes of each restaurant, drawing inspiration from the food, the culture and the actual Edge Class design.
Normandie
Cosmopolitan
Cyprus
Tuscan
Blu
Finecut Steakhouse
Le Grand Bistro
Roof Top Grill
Raw on 5
For the design of the culinary environment, we drew inspiration from the cuisine and its fresh ingredients, the place of origin, and the actual aesthetic design of each restaurant. Then constructed our 9 unique “mini restaurants” which served food in a cocktail type setting so that guests could freely move around the space and sample Celebrity’s culinary delights at their leisure. All food was provided by Celebrity’s Michelin Star Chef, Cornelius Gallagher, Celebrity’s AVP, Food & Beverage.
outro/sales pitch
Project Results: Our creatively immersive tactics for the Celebrity Culinary Experience were a hit with the media receiving high praise in 48 articles from top consumer, travel and F&B publications featuring exceptional comments:
“OMG, what sorcery is behind this magical dessert?” – Delish commenting on the delightful Le Petit Chef experience.
“When Celebrity Edge makes its way to Florida, it promises to offer the most dining options ever for the cruise line.” – Orlando Sentinel + Florida Sun-Sentinel
“Celebrity Edge is extraordinary in every aspect and the culinary offerings are just one reason to book a cruise on this ship.” – Hi Class Magazine
NFL Houston Texans - Flash Mob
Here is where you place the excerpt.
Topic Title
Project Overview: Celebrity Cruises is one of the three distinctive cruise lines owned and operated by Royal Caribbean Cruises Ltd. As the brand’s luxury cruise line, Celebrity prides itself on its ability to deliver warm, “contemporary design” and “attentive, highly-personalized customer service”.
To introduce their new Edge Class ship – a beautiful vessel that challenges the industry with its innovative take on design and architecture – Celebrity tasked us with creating an event that focuses on what cruiseline.com reports is the most important aspect of cruising to consumers: the food.
The event needed to reinforce their belief in culinary and introduce the latest dining innovations onboard the Edge, while generating buzz amongst the press. We needed to push the boundaries of a traditional press event or sit-down dinner, and create an experience that would truly engage eyes and taste buds.
action item
Our proposal: Replicate the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Edge.
What we did/ Opening statement: We designed physical vignettes of each restaurant, drawing inspiration from the food, the culture and the actual Edge Class design.
Normandie
Cosmopolitan
Cyprus
Tuscan
Blu
Finecut Steakhouse
Le Grand Bistro
Roof Top Grill
Raw on 5
For the design of the culinary environment, we drew inspiration from the cuisine and its fresh ingredients, the place of origin, and the actual aesthetic design of each restaurant. Then constructed our 9 unique “mini restaurants” which served food in a cocktail type setting so that guests could freely move around the space and sample Celebrity’s culinary delights at their leisure. All food was provided by Celebrity’s Michelin Star Chef, Cornelius Gallagher, Celebrity’s AVP, Food & Beverage.
outro/sales pitch
Project Results: Our creatively immersive tactics for the Celebrity Culinary Experience were a hit with the media receiving high praise in 48 articles from top consumer, travel and F&B publications featuring exceptional comments:
“OMG, what sorcery is behind this magical dessert?” – Delish commenting on the delightful Le Petit Chef experience.
“When Celebrity Edge makes its way to Florida, it promises to offer the most dining options ever for the cruise line.” – Orlando Sentinel + Florida Sun-Sentinel
“Celebrity Edge is extraordinary in every aspect and the culinary offerings are just one reason to book a cruise on this ship.” – Hi Class Magazine
Kohler - International Builders Show (IBS)
Here is where you place the excerpt.
Topic Title
Project Overview: Celebrity Cruises is one of the three distinctive cruise lines owned and operated by Royal Caribbean Cruises Ltd. As the brand’s luxury cruise line, Celebrity prides itself on its ability to deliver warm, “contemporary design” and “attentive, highly-personalized customer service”.
To introduce their new Edge Class ship – a beautiful vessel that challenges the industry with its innovative take on design and architecture – Celebrity tasked us with creating an event that focuses on what cruiseline.com reports is the most important aspect of cruising to consumers: the food.
The event needed to reinforce their belief in culinary and introduce the latest dining innovations onboard the Edge, while generating buzz amongst the press. We needed to push the boundaries of a traditional press event or sit-down dinner, and create an experience that would truly engage eyes and taste buds.
action item
Our proposal: Replicate the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Edge.
What we did/ Opening statement: We designed physical vignettes of each restaurant, drawing inspiration from the food, the culture and the actual Edge Class design.
Normandie
Cosmopolitan
Cyprus
Tuscan
Blu
Finecut Steakhouse
Le Grand Bistro
Roof Top Grill
Raw on 5
For the design of the culinary environment, we drew inspiration from the cuisine and its fresh ingredients, the place of origin, and the actual aesthetic design of each restaurant. Then constructed our 9 unique “mini restaurants” which served food in a cocktail type setting so that guests could freely move around the space and sample Celebrity’s culinary delights at their leisure. All food was provided by Celebrity’s Michelin Star Chef, Cornelius Gallagher, Celebrity’s AVP, Food & Beverage.
outro/sales pitch
Project Results: Our creatively immersive tactics for the Celebrity Culinary Experience were a hit with the media receiving high praise in 48 articles from top consumer, travel and F&B publications featuring exceptional comments:
“OMG, what sorcery is behind this magical dessert?” – Delish commenting on the delightful Le Petit Chef experience.
“When Celebrity Edge makes its way to Florida, it promises to offer the most dining options ever for the cruise line.” – Orlando Sentinel + Florida Sun-Sentinel
“Celebrity Edge is extraordinary in every aspect and the culinary offerings are just one reason to book a cruise on this ship.” – Hi Class Magazine
Six Flags - Show Production
Here is where you place the excerpt.
Topic Title
Project Overview: Celebrity Cruises is one of the three distinctive cruise lines owned and operated by Royal Caribbean Cruises Ltd. As the brand’s luxury cruise line, Celebrity prides itself on its ability to deliver warm, “contemporary design” and “attentive, highly-personalized customer service”.
To introduce their new Edge Class ship – a beautiful vessel that challenges the industry with its innovative take on design and architecture – Celebrity tasked us with creating an event that focuses on what cruiseline.com reports is the most important aspect of cruising to consumers: the food.
The event needed to reinforce their belief in culinary and introduce the latest dining innovations onboard the Edge, while generating buzz amongst the press. We needed to push the boundaries of a traditional press event or sit-down dinner, and create an experience that would truly engage eyes and taste buds.
action item
Our proposal: Replicate the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Edge.
What we did/ Opening statement: We designed physical vignettes of each restaurant, drawing inspiration from the food, the culture and the actual Edge Class design.
Normandie
Cosmopolitan
Cyprus
Tuscan
Blu
Finecut Steakhouse
Le Grand Bistro
Roof Top Grill
Raw on 5
For the design of the culinary environment, we drew inspiration from the cuisine and its fresh ingredients, the place of origin, and the actual aesthetic design of each restaurant. Then constructed our 9 unique “mini restaurants” which served food in a cocktail type setting so that guests could freely move around the space and sample Celebrity’s culinary delights at their leisure. All food was provided by Celebrity’s Michelin Star Chef, Cornelius Gallagher, Celebrity’s AVP, Food & Beverage.
outro/sales pitch
Project Results: Our creatively immersive tactics for the Celebrity Culinary Experience were a hit with the media receiving high praise in 48 articles from top consumer, travel and F&B publications featuring exceptional comments:
“OMG, what sorcery is behind this magical dessert?” – Delish commenting on the delightful Le Petit Chef experience.
“When Celebrity Edge makes its way to Florida, it promises to offer the most dining options ever for the cruise line.” – Orlando Sentinel + Florida Sun-Sentinel
“Celebrity Edge is extraordinary in every aspect and the culinary offerings are just one reason to book a cruise on this ship.” – Hi Class Magazine
Batman LIVE! -
Batman Live! is a live-action stunt show and performance based on the characters within the DC Comics Universe.
Topic Title
Project Overview: Celebrity Cruises is one of the three distinctive cruise lines owned and operated by Royal Caribbean Cruises Ltd. As the brand’s luxury cruise line, Celebrity prides itself on its ability to deliver warm, “contemporary design” and “attentive, highly-personalized customer service”.
To introduce their new Edge Class ship – a beautiful vessel that challenges the industry with its innovative take on design and architecture – Celebrity tasked us with creating an event that focuses on what cruiseline.com reports is the most important aspect of cruising to consumers: the food.
The event needed to reinforce their belief in culinary and introduce the latest dining innovations onboard the Edge, while generating buzz amongst the press. We needed to push the boundaries of a traditional press event or sit-down dinner, and create an experience that would truly engage eyes and taste buds.
action item
Our proposal: Replicate the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Edge.
What we did/ Opening statement: We designed physical vignettes of each restaurant, drawing inspiration from the food, the culture and the actual Edge Class design.
Normandie
Cosmopolitan
Cyprus
Tuscan
Blu
Finecut Steakhouse
Le Grand Bistro
Roof Top Grill
Raw on 5
For the design of the culinary environment, we drew inspiration from the cuisine and its fresh ingredients, the place of origin, and the actual aesthetic design of each restaurant. Then constructed our 9 unique “mini restaurants” which served food in a cocktail type setting so that guests could freely move around the space and sample Celebrity’s culinary delights at their leisure. All food was provided by Celebrity’s Michelin Star Chef, Cornelius Gallagher, Celebrity’s AVP, Food & Beverage.
outro/sales pitch
Project Results: Our creatively immersive tactics for the Celebrity Culinary Experience were a hit with the media receiving high praise in 48 articles from top consumer, travel and F&B publications featuring exceptional comments:
“OMG, what sorcery is behind this magical dessert?” – Delish commenting on the delightful Le Petit Chef experience.
“When Celebrity Edge makes its way to Florida, it promises to offer the most dining options ever for the cruise line.” – Orlando Sentinel + Florida Sun-Sentinel
“Celebrity Edge is extraordinary in every aspect and the culinary offerings are just one reason to book a cruise on this ship.” – Hi Class Magazine
James Bond "Spectre" Movie Premiere
This is where we put the excerpt
Live on the red carpet at the James Bond “Spectre” World Premiere in London, UK