Kohler Industries - IBIS Home Builders Show

EVENT/PROJECT NAME:

IBIS HOME BUILDER’S SHOW

CLIENT NAME:

WARD & AMES SPECIAL EVENTS, KOHLER INDUSTRIES

CHALLENGE:

CREATE, DESIGN & EXECUTE AN URBAN SHOW USING THE CLIENT’S PLUMBING AND FIXTURES TO ATTRACT TRADESHOW ATTENDEES TO THE KOHLER BOOTH.

SOLUTION

WE REIMAGINED OUR RHYTHM N FUNK URBAN SHOW AND CUSTOMIZED PROPS AND FIXTURES TO INCORPORATE THE CLIENT’S PRODUCTS AND SHOW DURABILITY TO THE ATTENDEES. LIVE MUSIC, DANCERS, TAPPERS, DRUMMERS, AND SINGERS CONVERGED IN ORLANDO TO PROVIDE A “STOMP” INSPIRED 17-MINUTE PERFORMANCE FEATURING THE CLIENT’S NEW AND EXCITING NEW PRODUCTS.

RESULT

17% INCREASE IN TRADE SHOW LEADS

LOCAL AND NATIONAL PRESS COVERAGE OF THE SHOW & KOHLER BOOTH

OVER 10K ATTENDEES SAW OR KNEW ABOUT THE SHOW BASED ON THE POST-EVENT SURVEY.

CLIENT EXCEEDED QUARTERLY SALES GOALS BY 7%