Belgium National Team
Challenge
The Belgium National team qualified for the FIFA World Cup and was headed to Rio de Janeiro! MATCH Hospitality asked us to partner with them in creating and managing three events that would engage family members, friends, staff and special guests of the Belgium team during their time in Brazil.
Insight
Idea
Design and implement a “Welcome to Brazil” event for the team, staff and their families to experience the culture, music and food of this exciting and amazing country.
Design and implement a “Brazilian Brunch” event prior to Belgium’s match agains the United States.
Design and implement a “Players Appreciation Dinner” celebrating the team’s accomplishments during the World Cup.
View our partner MATCH Hospitality promotional video
Impact
Two of the three events were executed to the standards of MATCH Hospitality and Adams Davy. The final event was cancelled due to a number of factors including safety when riots broke out in Brazil due to allegations of racketeering and embezzlement charges against FIFA officials on the day of the scheduled event.
The experience ended on a high note when the Belgium National Team and Beanyman sports executed “The Mannequin Challenge during one of their meals. The post earned 475k impressions and great additional exposure of the team’s fun side.
