JUST DANCE Brand Activation at the NCAA Final Four Experience

EVENT/PROJECT NAME:

NCAA FINAL FOUR EXPERIENCE

CLIENT NAME:

COCA COLA, UBISOFT, JUST DANCE©, NCAA

CHALLENGE:

CREATE, DESIGN & EXECUTE A LIVE BRAND ACTIVATION AND EXPERIENCE IN FRONT OF 30 THOUSAND PEOPLE TO MARKET THE RELEASE OF THE NEWEST INSTALLMENT OF THE POPULAR VIDEO GAME “JUST DANCE”.

SOLUTION

I DIRECTED, CHOREOGRAPHED, AND PRODUCED A LIVE RECREATION OF THE VIDEO GAME ON STAGE. 30 LIVE DANCERS IN COSTUMES LEARNED THE DANCE “INVERTED” AND 3 MCS URGED THE CROWD TO WATCH AS OUR DANCERS SYNCED WITH THE VIDEO GAME IN REAL-TIME TO CREATE A VISUAL INTERPRETATION OF THE VIDEO GAME LIVE ON STAGE. WE ALSO RECRUITED ADDITIONAL DANCERS WHO WERE IN THE CROWD TO LEAD THE DANCE FOR THE CROWD.

RESULT

200K VIEWS TRACKED TO THE FESTIVAL ACTIVATION

7K PRE-ORDERS TRACKED TO THE FESTIVAL ACTIVATION

LOCAL AND REGIONAL PRESS COVERAGE OF JUST DANCE AND UBISOFT.

OVER 30K LIVE ATTENDEE ACTIVATIONS.