CASE STUDIES
Kohler Industries - IBIS Home Builders Show
Branded STOMP show produced and directed for the Kohler Tradeshow booth during the IBIS Homebuilder’s Show (Orlando & Chicago)
EVENT/PROJECT NAME:
IBIS HOME BUILDER’S SHOW
CLIENT NAME:
WARD & AMES SPECIAL EVENTS, KOHLER INDUSTRIES
CHALLENGE:
CREATE, DESIGN & EXECUTE AN URBAN SHOW USING THE CLIENT’S PLUMBING AND FIXTURES TO ATTRACT TRADESHOW ATTENDEES TO THE KOHLER BOOTH.
SOLUTION
WE REIMAGINED OUR RHYTHM N FUNK URBAN SHOW AND CUSTOMIZED PROPS AND FIXTURES TO INCORPORATE THE CLIENT’S PRODUCTS AND SHOW DURABILITY TO THE ATTENDEES. LIVE MUSIC, DANCERS, TAPPERS, DRUMMERS, AND SINGERS CONVERGED IN ORLANDO TO PROVIDE A “STOMP” INSPIRED 17-MINUTE PERFORMANCE FEATURING THE CLIENT’S NEW AND EXCITING NEW PRODUCTS.
RESULT
17% INCREASE IN TRADE SHOW LEADS
LOCAL AND NATIONAL PRESS COVERAGE OF THE SHOW & KOHLER BOOTH
OVER 10K ATTENDEES SAW OR KNEW ABOUT THE SHOW BASED ON THE POST-EVENT SURVEY.
CLIENT EXCEEDED QUARTERLY SALES GOALS BY 7%
L'Oreal Cosmetics - International Hair Show
Here is where you place the excerpt.
Topic Title
Project Overview: Celebrity Cruises is one of the three distinctive cruise lines owned and operated by Royal Caribbean Cruises Ltd. As the brand’s luxury cruise line, Celebrity prides itself on its ability to deliver warm, “contemporary design” and “attentive, highly-personalized customer service”.
To introduce their new Edge Class ship – a beautiful vessel that challenges the industry with its innovative take on design and architecture – Celebrity tasked us with creating an event that focuses on what cruiseline.com reports is the most important aspect of cruising to consumers: the food.
The event needed to reinforce their belief in culinary and introduce the latest dining innovations onboard the Edge, while generating buzz amongst the press. We needed to push the boundaries of a traditional press event or sit-down dinner, and create an experience that would truly engage eyes and taste buds.
action item
Our proposal: Replicate the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Edge.
What we did/ Opening statement: We designed physical vignettes of each restaurant, drawing inspiration from the food, the culture and the actual Edge Class design.
Normandie
Cosmopolitan
Cyprus
Tuscan
Blu
Finecut Steakhouse
Le Grand Bistro
Roof Top Grill
Raw on 5
For the design of the culinary environment, we drew inspiration from the cuisine and its fresh ingredients, the place of origin, and the actual aesthetic design of each restaurant. Then constructed our 9 unique “mini restaurants” which served food in a cocktail type setting so that guests could freely move around the space and sample Celebrity’s culinary delights at their leisure. All food was provided by Celebrity’s Michelin Star Chef, Cornelius Gallagher, Celebrity’s AVP, Food & Beverage.
outro/sales pitch
Project Results: Our creatively immersive tactics for the Celebrity Culinary Experience were a hit with the media receiving high praise in 48 articles from top consumer, travel and F&B publications featuring exceptional comments:
“OMG, what sorcery is behind this magical dessert?” – Delish commenting on the delightful Le Petit Chef experience.
“When Celebrity Edge makes its way to Florida, it promises to offer the most dining options ever for the cruise line.” – Orlando Sentinel + Florida Sun-Sentinel
“Celebrity Edge is extraordinary in every aspect and the culinary offerings are just one reason to book a cruise on this ship.” – Hi Class Magazine
2012 Summer Olympics - London, UK
Here is where you place the excerpt.
Topic Title
Project Overview: Celebrity Cruises is one of the three distinctive cruise lines owned and operated by Royal Caribbean Cruises Ltd. As the brand’s luxury cruise line, Celebrity prides itself on its ability to deliver warm, “contemporary design” and “attentive, highly-personalized customer service”.
To introduce their new Edge Class ship – a beautiful vessel that challenges the industry with its innovative take on design and architecture – Celebrity tasked us with creating an event that focuses on what cruiseline.com reports is the most important aspect of cruising to consumers: the food.
The event needed to reinforce their belief in culinary and introduce the latest dining innovations onboard the Edge, while generating buzz amongst the press. We needed to push the boundaries of a traditional press event or sit-down dinner, and create an experience that would truly engage eyes and taste buds.
action item
Our proposal: Replicate the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Edge.
What we did/ Opening statement: We designed physical vignettes of each restaurant, drawing inspiration from the food, the culture and the actual Edge Class design.
Normandie
Cosmopolitan
Cyprus
Tuscan
Blu
Finecut Steakhouse
Le Grand Bistro
Roof Top Grill
Raw on 5
For the design of the culinary environment, we drew inspiration from the cuisine and its fresh ingredients, the place of origin, and the actual aesthetic design of each restaurant. Then constructed our 9 unique “mini restaurants” which served food in a cocktail type setting so that guests could freely move around the space and sample Celebrity’s culinary delights at their leisure. All food was provided by Celebrity’s Michelin Star Chef, Cornelius Gallagher, Celebrity’s AVP, Food & Beverage.
outro/sales pitch
Project Results: Our creatively immersive tactics for the Celebrity Culinary Experience were a hit with the media receiving high praise in 48 articles from top consumer, travel and F&B publications featuring exceptional comments:
“OMG, what sorcery is behind this magical dessert?” – Delish commenting on the delightful Le Petit Chef experience.
“When Celebrity Edge makes its way to Florida, it promises to offer the most dining options ever for the cruise line.” – Orlando Sentinel + Florida Sun-Sentinel
“Celebrity Edge is extraordinary in every aspect and the culinary offerings are just one reason to book a cruise on this ship.” – Hi Class Magazine
2014 FIFA World Cup - Rio de Janiero
Here is where you place the excerpt.
Topic Title
Project Overview: Celebrity Cruises is one of the three distinctive cruise lines owned and operated by Royal Caribbean Cruises Ltd. As the brand’s luxury cruise line, Celebrity prides itself on its ability to deliver warm, “contemporary design” and “attentive, highly-personalized customer service”.
To introduce their new Edge Class ship – a beautiful vessel that challenges the industry with its innovative take on design and architecture – Celebrity tasked us with creating an event that focuses on what cruiseline.com reports is the most important aspect of cruising to consumers: the food.
The event needed to reinforce their belief in culinary and introduce the latest dining innovations onboard the Edge, while generating buzz amongst the press. We needed to push the boundaries of a traditional press event or sit-down dinner, and create an experience that would truly engage eyes and taste buds.
action item
Our proposal: Replicate the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Edge.
What we did/ Opening statement: We designed physical vignettes of each restaurant, drawing inspiration from the food, the culture and the actual Edge Class design.
Normandie
Cosmopolitan
Cyprus
Tuscan
Blu
Finecut Steakhouse
Le Grand Bistro
Roof Top Grill
Raw on 5
For the design of the culinary environment, we drew inspiration from the cuisine and its fresh ingredients, the place of origin, and the actual aesthetic design of each restaurant. Then constructed our 9 unique “mini restaurants” which served food in a cocktail type setting so that guests could freely move around the space and sample Celebrity’s culinary delights at their leisure. All food was provided by Celebrity’s Michelin Star Chef, Cornelius Gallagher, Celebrity’s AVP, Food & Beverage.
outro/sales pitch
Project Results: Our creatively immersive tactics for the Celebrity Culinary Experience were a hit with the media receiving high praise in 48 articles from top consumer, travel and F&B publications featuring exceptional comments:
“OMG, what sorcery is behind this magical dessert?” – Delish commenting on the delightful Le Petit Chef experience.
“When Celebrity Edge makes its way to Florida, it promises to offer the most dining options ever for the cruise line.” – Orlando Sentinel + Florida Sun-Sentinel
“Celebrity Edge is extraordinary in every aspect and the culinary offerings are just one reason to book a cruise on this ship.” – Hi Class Magazine
Uzbekistan Independence Day Celebration
Here is where you place the excerpt.
Topic Title
Project Overview: Celebrity Cruises is one of the three distinctive cruise lines owned and operated by Royal Caribbean Cruises Ltd. As the brand’s luxury cruise line, Celebrity prides itself on its ability to deliver warm, “contemporary design” and “attentive, highly-personalized customer service”.
To introduce their new Edge Class ship – a beautiful vessel that challenges the industry with its innovative take on design and architecture – Celebrity tasked us with creating an event that focuses on what cruiseline.com reports is the most important aspect of cruising to consumers: the food.
The event needed to reinforce their belief in culinary and introduce the latest dining innovations onboard the Edge, while generating buzz amongst the press. We needed to push the boundaries of a traditional press event or sit-down dinner, and create an experience that would truly engage eyes and taste buds.
action item
Our proposal: Replicate the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Edge.
What we did/ Opening statement: We designed physical vignettes of each restaurant, drawing inspiration from the food, the culture and the actual Edge Class design.
Normandie
Cosmopolitan
Cyprus
Tuscan
Blu
Finecut Steakhouse
Le Grand Bistro
Roof Top Grill
Raw on 5
For the design of the culinary environment, we drew inspiration from the cuisine and its fresh ingredients, the place of origin, and the actual aesthetic design of each restaurant. Then constructed our 9 unique “mini restaurants” which served food in a cocktail type setting so that guests could freely move around the space and sample Celebrity’s culinary delights at their leisure. All food was provided by Celebrity’s Michelin Star Chef, Cornelius Gallagher, Celebrity’s AVP, Food & Beverage.
outro/sales pitch
Project Results: Our creatively immersive tactics for the Celebrity Culinary Experience were a hit with the media receiving high praise in 48 articles from top consumer, travel and F&B publications featuring exceptional comments:
“OMG, what sorcery is behind this magical dessert?” – Delish commenting on the delightful Le Petit Chef experience.
“When Celebrity Edge makes its way to Florida, it promises to offer the most dining options ever for the cruise line.” – Orlando Sentinel + Florida Sun-Sentinel
“Celebrity Edge is extraordinary in every aspect and the culinary offerings are just one reason to book a cruise on this ship.” – Hi Class Magazine
NFL Houston Texans - Flash Mob
Here is where you place the excerpt.
Topic Title
Project Overview: Celebrity Cruises is one of the three distinctive cruise lines owned and operated by Royal Caribbean Cruises Ltd. As the brand’s luxury cruise line, Celebrity prides itself on its ability to deliver warm, “contemporary design” and “attentive, highly-personalized customer service”.
To introduce their new Edge Class ship – a beautiful vessel that challenges the industry with its innovative take on design and architecture – Celebrity tasked us with creating an event that focuses on what cruiseline.com reports is the most important aspect of cruising to consumers: the food.
The event needed to reinforce their belief in culinary and introduce the latest dining innovations onboard the Edge, while generating buzz amongst the press. We needed to push the boundaries of a traditional press event or sit-down dinner, and create an experience that would truly engage eyes and taste buds.
action item
Our proposal: Replicate the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Edge.
What we did/ Opening statement: We designed physical vignettes of each restaurant, drawing inspiration from the food, the culture and the actual Edge Class design.
Normandie
Cosmopolitan
Cyprus
Tuscan
Blu
Finecut Steakhouse
Le Grand Bistro
Roof Top Grill
Raw on 5
For the design of the culinary environment, we drew inspiration from the cuisine and its fresh ingredients, the place of origin, and the actual aesthetic design of each restaurant. Then constructed our 9 unique “mini restaurants” which served food in a cocktail type setting so that guests could freely move around the space and sample Celebrity’s culinary delights at their leisure. All food was provided by Celebrity’s Michelin Star Chef, Cornelius Gallagher, Celebrity’s AVP, Food & Beverage.
outro/sales pitch
Project Results: Our creatively immersive tactics for the Celebrity Culinary Experience were a hit with the media receiving high praise in 48 articles from top consumer, travel and F&B publications featuring exceptional comments:
“OMG, what sorcery is behind this magical dessert?” – Delish commenting on the delightful Le Petit Chef experience.
“When Celebrity Edge makes its way to Florida, it promises to offer the most dining options ever for the cruise line.” – Orlando Sentinel + Florida Sun-Sentinel
“Celebrity Edge is extraordinary in every aspect and the culinary offerings are just one reason to book a cruise on this ship.” – Hi Class Magazine
Cricket Wireless - Campaign Launch
Here is where you place the excerpt.
Topic Title
Project Overview: Celebrity Cruises is one of the three distinctive cruise lines owned and operated by Royal Caribbean Cruises Ltd. As the brand’s luxury cruise line, Celebrity prides itself on its ability to deliver warm, “contemporary design” and “attentive, highly-personalized customer service”.
To introduce their new Edge Class ship – a beautiful vessel that challenges the industry with its innovative take on design and architecture – Celebrity tasked us with creating an event that focuses on what cruiseline.com reports is the most important aspect of cruising to consumers: the food.
The event needed to reinforce their belief in culinary and introduce the latest dining innovations onboard the Edge, while generating buzz amongst the press. We needed to push the boundaries of a traditional press event or sit-down dinner, and create an experience that would truly engage eyes and taste buds.
action item
Our proposal: Replicate the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Edge.
What we did/ Opening statement: We designed physical vignettes of each restaurant, drawing inspiration from the food, the culture and the actual Edge Class design.
Normandie
Cosmopolitan
Cyprus
Tuscan
Blu
Finecut Steakhouse
Le Grand Bistro
Roof Top Grill
Raw on 5
For the design of the culinary environment, we drew inspiration from the cuisine and its fresh ingredients, the place of origin, and the actual aesthetic design of each restaurant. Then constructed our 9 unique “mini restaurants” which served food in a cocktail type setting so that guests could freely move around the space and sample Celebrity’s culinary delights at their leisure. All food was provided by Celebrity’s Michelin Star Chef, Cornelius Gallagher, Celebrity’s AVP, Food & Beverage.
outro/sales pitch
Project Results: Our creatively immersive tactics for the Celebrity Culinary Experience were a hit with the media receiving high praise in 48 articles from top consumer, travel and F&B publications featuring exceptional comments:
“OMG, what sorcery is behind this magical dessert?” – Delish commenting on the delightful Le Petit Chef experience.
“When Celebrity Edge makes its way to Florida, it promises to offer the most dining options ever for the cruise line.” – Orlando Sentinel + Florida Sun-Sentinel
“Celebrity Edge is extraordinary in every aspect and the culinary offerings are just one reason to book a cruise on this ship.” – Hi Class Magazine
Kohler - International Builders Show (IBS)
Here is where you place the excerpt.
Topic Title
Project Overview: Celebrity Cruises is one of the three distinctive cruise lines owned and operated by Royal Caribbean Cruises Ltd. As the brand’s luxury cruise line, Celebrity prides itself on its ability to deliver warm, “contemporary design” and “attentive, highly-personalized customer service”.
To introduce their new Edge Class ship – a beautiful vessel that challenges the industry with its innovative take on design and architecture – Celebrity tasked us with creating an event that focuses on what cruiseline.com reports is the most important aspect of cruising to consumers: the food.
The event needed to reinforce their belief in culinary and introduce the latest dining innovations onboard the Edge, while generating buzz amongst the press. We needed to push the boundaries of a traditional press event or sit-down dinner, and create an experience that would truly engage eyes and taste buds.
action item
Our proposal: Replicate the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Edge.
What we did/ Opening statement: We designed physical vignettes of each restaurant, drawing inspiration from the food, the culture and the actual Edge Class design.
Normandie
Cosmopolitan
Cyprus
Tuscan
Blu
Finecut Steakhouse
Le Grand Bistro
Roof Top Grill
Raw on 5
For the design of the culinary environment, we drew inspiration from the cuisine and its fresh ingredients, the place of origin, and the actual aesthetic design of each restaurant. Then constructed our 9 unique “mini restaurants” which served food in a cocktail type setting so that guests could freely move around the space and sample Celebrity’s culinary delights at their leisure. All food was provided by Celebrity’s Michelin Star Chef, Cornelius Gallagher, Celebrity’s AVP, Food & Beverage.
outro/sales pitch
Project Results: Our creatively immersive tactics for the Celebrity Culinary Experience were a hit with the media receiving high praise in 48 articles from top consumer, travel and F&B publications featuring exceptional comments:
“OMG, what sorcery is behind this magical dessert?” – Delish commenting on the delightful Le Petit Chef experience.
“When Celebrity Edge makes its way to Florida, it promises to offer the most dining options ever for the cruise line.” – Orlando Sentinel + Florida Sun-Sentinel
“Celebrity Edge is extraordinary in every aspect and the culinary offerings are just one reason to book a cruise on this ship.” – Hi Class Magazine
Six Flags - Show Production
Here is where you place the excerpt.
Topic Title
Project Overview: Celebrity Cruises is one of the three distinctive cruise lines owned and operated by Royal Caribbean Cruises Ltd. As the brand’s luxury cruise line, Celebrity prides itself on its ability to deliver warm, “contemporary design” and “attentive, highly-personalized customer service”.
To introduce their new Edge Class ship – a beautiful vessel that challenges the industry with its innovative take on design and architecture – Celebrity tasked us with creating an event that focuses on what cruiseline.com reports is the most important aspect of cruising to consumers: the food.
The event needed to reinforce their belief in culinary and introduce the latest dining innovations onboard the Edge, while generating buzz amongst the press. We needed to push the boundaries of a traditional press event or sit-down dinner, and create an experience that would truly engage eyes and taste buds.
action item
Our proposal: Replicate the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Edge.
What we did/ Opening statement: We designed physical vignettes of each restaurant, drawing inspiration from the food, the culture and the actual Edge Class design.
Normandie
Cosmopolitan
Cyprus
Tuscan
Blu
Finecut Steakhouse
Le Grand Bistro
Roof Top Grill
Raw on 5
For the design of the culinary environment, we drew inspiration from the cuisine and its fresh ingredients, the place of origin, and the actual aesthetic design of each restaurant. Then constructed our 9 unique “mini restaurants” which served food in a cocktail type setting so that guests could freely move around the space and sample Celebrity’s culinary delights at their leisure. All food was provided by Celebrity’s Michelin Star Chef, Cornelius Gallagher, Celebrity’s AVP, Food & Beverage.
outro/sales pitch
Project Results: Our creatively immersive tactics for the Celebrity Culinary Experience were a hit with the media receiving high praise in 48 articles from top consumer, travel and F&B publications featuring exceptional comments:
“OMG, what sorcery is behind this magical dessert?” – Delish commenting on the delightful Le Petit Chef experience.
“When Celebrity Edge makes its way to Florida, it promises to offer the most dining options ever for the cruise line.” – Orlando Sentinel + Florida Sun-Sentinel
“Celebrity Edge is extraordinary in every aspect and the culinary offerings are just one reason to book a cruise on this ship.” – Hi Class Magazine
Sundance Film Festival - Brand Activation
The Sundance Film Festival is a great place to activate your brand when looking to engage with the film community.
Topic Title
Project Overview: Celebrity Cruises is one of the three distinctive cruise lines owned and operated by Royal Caribbean Cruises Ltd. As the brand’s luxury cruise line, Celebrity prides itself on its ability to deliver warm, “contemporary design” and “attentive, highly-personalized customer service”.
To introduce their new Edge Class ship – a beautiful vessel that challenges the industry with its innovative take on design and architecture – Celebrity tasked us with creating an event that focuses on what cruiseline.com reports is the most important aspect of cruising to consumers: the food.
The event needed to reinforce their belief in culinary and introduce the latest dining innovations onboard the Edge, while generating buzz amongst the press. We needed to push the boundaries of a traditional press event or sit-down dinner, and create an experience that would truly engage eyes and taste buds.
action item
Our proposal: Replicate the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Edge.
What we did/ Opening statement: We designed physical vignettes of each restaurant, drawing inspiration from the food, the culture and the actual Edge Class design.
Normandie
Cosmopolitan
Cyprus
Tuscan
Blu
Finecut Steakhouse
Le Grand Bistro
Roof Top Grill
Raw on 5
For the design of the culinary environment, we drew inspiration from the cuisine and its fresh ingredients, the place of origin, and the actual aesthetic design of each restaurant. Then constructed our 9 unique “mini restaurants” which served food in a cocktail type setting so that guests could freely move around the space and sample Celebrity’s culinary delights at their leisure. All food was provided by Celebrity’s Michelin Star Chef, Cornelius Gallagher, Celebrity’s AVP, Food & Beverage.
outro/sales pitch
Project Results: Our creatively immersive tactics for the Celebrity Culinary Experience were a hit with the media receiving high praise in 48 articles from top consumer, travel and F&B publications featuring exceptional comments:
“OMG, what sorcery is behind this magical dessert?” – Delish commenting on the delightful Le Petit Chef experience.
“When Celebrity Edge makes its way to Florida, it promises to offer the most dining options ever for the cruise line.” – Orlando Sentinel + Florida Sun-Sentinel
“Celebrity Edge is extraordinary in every aspect and the culinary offerings are just one reason to book a cruise on this ship.” – Hi Class Magazine
NFL Super Bowl - Houston, TX - Bruno Mars
Here is where you place the excerpt.
Topic Title
Project Overview: Celebrity Cruises is one of the three distinctive cruise lines owned and operated by Royal Caribbean Cruises Ltd. As the brand’s luxury cruise line, Celebrity prides itself on its ability to deliver warm, “contemporary design” and “attentive, highly-personalized customer service”.
To introduce their new Edge Class ship – a beautiful vessel that challenges the industry with its innovative take on design and architecture – Celebrity tasked us with creating an event that focuses on what cruiseline.com reports is the most important aspect of cruising to consumers: the food.
The event needed to reinforce their belief in culinary and introduce the latest dining innovations onboard the Edge, while generating buzz amongst the press. We needed to push the boundaries of a traditional press event or sit-down dinner, and create an experience that would truly engage eyes and taste buds.
action item
Our proposal: Replicate the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Edge.
What we did/ Opening statement: We designed physical vignettes of each restaurant, drawing inspiration from the food, the culture and the actual Edge Class design.
Normandie
Cosmopolitan
Cyprus
Tuscan
Blu
Finecut Steakhouse
Le Grand Bistro
Roof Top Grill
Raw on 5
For the design of the culinary environment, we drew inspiration from the cuisine and its fresh ingredients, the place of origin, and the actual aesthetic design of each restaurant. Then constructed our 9 unique “mini restaurants” which served food in a cocktail type setting so that guests could freely move around the space and sample Celebrity’s culinary delights at their leisure. All food was provided by Celebrity’s Michelin Star Chef, Cornelius Gallagher, Celebrity’s AVP, Food & Beverage.
outro/sales pitch
Project Results: Our creatively immersive tactics for the Celebrity Culinary Experience were a hit with the media receiving high praise in 48 articles from top consumer, travel and F&B publications featuring exceptional comments:
“OMG, what sorcery is behind this magical dessert?” – Delish commenting on the delightful Le Petit Chef experience.
“When Celebrity Edge makes its way to Florida, it promises to offer the most dining options ever for the cruise line.” – Orlando Sentinel + Florida Sun-Sentinel
“Celebrity Edge is extraordinary in every aspect and the culinary offerings are just one reason to book a cruise on this ship.” – Hi Class Magazine
Batman LIVE! -
Batman Live! is a live-action stunt show and performance based on the characters within the DC Comics Universe.
Topic Title
Project Overview: Celebrity Cruises is one of the three distinctive cruise lines owned and operated by Royal Caribbean Cruises Ltd. As the brand’s luxury cruise line, Celebrity prides itself on its ability to deliver warm, “contemporary design” and “attentive, highly-personalized customer service”.
To introduce their new Edge Class ship – a beautiful vessel that challenges the industry with its innovative take on design and architecture – Celebrity tasked us with creating an event that focuses on what cruiseline.com reports is the most important aspect of cruising to consumers: the food.
The event needed to reinforce their belief in culinary and introduce the latest dining innovations onboard the Edge, while generating buzz amongst the press. We needed to push the boundaries of a traditional press event or sit-down dinner, and create an experience that would truly engage eyes and taste buds.
action item
Our proposal: Replicate the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Edge.
What we did/ Opening statement: We designed physical vignettes of each restaurant, drawing inspiration from the food, the culture and the actual Edge Class design.
Normandie
Cosmopolitan
Cyprus
Tuscan
Blu
Finecut Steakhouse
Le Grand Bistro
Roof Top Grill
Raw on 5
For the design of the culinary environment, we drew inspiration from the cuisine and its fresh ingredients, the place of origin, and the actual aesthetic design of each restaurant. Then constructed our 9 unique “mini restaurants” which served food in a cocktail type setting so that guests could freely move around the space and sample Celebrity’s culinary delights at their leisure. All food was provided by Celebrity’s Michelin Star Chef, Cornelius Gallagher, Celebrity’s AVP, Food & Beverage.
outro/sales pitch
Project Results: Our creatively immersive tactics for the Celebrity Culinary Experience were a hit with the media receiving high praise in 48 articles from top consumer, travel and F&B publications featuring exceptional comments:
“OMG, what sorcery is behind this magical dessert?” – Delish commenting on the delightful Le Petit Chef experience.
“When Celebrity Edge makes its way to Florida, it promises to offer the most dining options ever for the cruise line.” – Orlando Sentinel + Florida Sun-Sentinel
“Celebrity Edge is extraordinary in every aspect and the culinary offerings are just one reason to book a cruise on this ship.” – Hi Class Magazine
Ronald McDonald House - Boo Ball Fundraiser
Here is another excerpt area
Topic Title
Project Overview: Celebrity Cruises is one of the three distinctive cruise lines owned and operated by Royal Caribbean Cruises Ltd. As the brand’s luxury cruise line, Celebrity prides itself on its ability to deliver warm, “contemporary design” and “attentive, highly-personalized customer service”.
To introduce their new Edge Class ship – a beautiful vessel that challenges the industry with its innovative take on design and architecture – Celebrity tasked us with creating an event that focuses on what cruiseline.com reports is the most important aspect of cruising to consumers: the food.
The event needed to reinforce their belief in culinary and introduce the latest dining innovations onboard the edge while generating buzz amongst the press. We needed to push the boundaries of a traditional press event or sit-down dinner, and create an experience that would truly engage eyes and taste buds.
Action item
Our proposal: Replicate the on-ship dining experience by transforming a 70,000 square foot space into a stimulating experiential environment allowing attendees to see, feel and taste the award-winning dining experience that awaits travelers aboard Celebrity Edge.
What we did/ Opening statement: We designed physical vignettes of each restaurant, drawing inspiration from the food, the culture and the actual Edge Class design.
Normandie
Cosmopolitan
Cyprus
Tuscan
Blu
Finecut Steakhouse
Le Grand Bistro
Roof Top Grill
Raw on 5
For the design of the culinary environment, we drew inspiration from the cuisine and its fresh ingredients, the place of origin, and the actual aesthetic design of each restaurant. Then constructed our 9 unique “mini restaurants” which served food in a cocktail type setting so that guests could freely move around the space and sample Celebrity’s culinary delights at their leisure. All food was provided by Celebrity’s Michelin Star Chef, Cornelius Gallagher, Celebrity’s AVP, Food & Beverage.
outro/sales pitch
Project Results: Our creatively immersive tactics for the Celebrity Culinary Experience were a hit with the media receiving high praise in 48 articles from top consumer, travel and F&B publications featuring exceptional comments:
“OMG, what sorcery is behind this magical dessert?” – Delish commenting on the delightful Le Petit Chef experience.
“When Celebrity Edge makes its way to Florida, it promises to offer the most dining options ever for the cruise line.” – Orlando Sentinel + Florida Sun-Sentinel
“Celebrity Edge is extraordinary in every aspect and the culinary offerings are just one reason to book a cruise on this ship.” – Hi Class Magazine
James Bond "Spectre" Movie Premiere
This is where we put the excerpt
Live on the red carpet at the James Bond “Spectre” World Premiere in London, UK
JUST DANCE Brand Activation at the NCAA Final Four Experience
Just Dance, Coca Cola & Ubisoft teamed up to create a live version of their hit video game “Just Dance” during the NCAA March Madness celebration.
EVENT/PROJECT NAME:
NCAA FINAL FOUR EXPERIENCE
CLIENT NAME:
COCA COLA, UBISOFT, JUST DANCE©, NCAA
CHALLENGE:
CREATE, DESIGN & EXECUTE A LIVE BRAND ACTIVATION AND EXPERIENCE IN FRONT OF 30 THOUSAND PEOPLE TO MARKET THE RELEASE OF THE NEWEST INSTALLMENT OF THE POPULAR VIDEO GAME “JUST DANCE”.
SOLUTION
I DIRECTED, CHOREOGRAPHED, AND PRODUCED A LIVE RECREATION OF THE VIDEO GAME ON STAGE. 30 LIVE DANCERS IN COSTUMES LEARNED THE DANCE “INVERTED” AND 3 MCS URGED THE CROWD TO WATCH AS OUR DANCERS SYNCED WITH THE VIDEO GAME IN REAL-TIME TO CREATE A VISUAL INTERPRETATION OF THE VIDEO GAME LIVE ON STAGE. WE ALSO RECRUITED ADDITIONAL DANCERS WHO WERE IN THE CROWD TO LEAD THE DANCE FOR THE CROWD.
RESULT
200K VIEWS TRACKED TO THE FESTIVAL ACTIVATION
7K PRE-ORDERS TRACKED TO THE FESTIVAL ACTIVATION
LOCAL AND REGIONAL PRESS COVERAGE OF JUST DANCE AND UBISOFT.
OVER 30K LIVE ATTENDEE ACTIVATIONS.
Belgium National Team
We were privileged to work with the Belgian National Soccer Team during the 2014 World Cup in Brazil.
Challenge
The Belgium National team qualified for the FIFA World Cup and was headed to Rio de Janeiro! MATCH Hospitality asked us to partner with them in creating and managing three events that would engage family members, friends, staff and special guests of the Belgium team during their time in Brazil.
Insight
Idea
Design and implement a “Welcome to Brazil” event for the team, staff and their families to experience the culture, music and food of this exciting and amazing country.
Design and implement a “Brazilian Brunch” event prior to Belgium’s match agains the United States.
Design and implement a “Players Appreciation Dinner” celebrating the team’s accomplishments during the World Cup.
View our partner MATCH Hospitality promotional video
Impact
Two of the three events were executed to the standards of MATCH Hospitality and Adams Davy. The final event was cancelled due to a number of factors including safety when riots broke out in Brazil due to allegations of racketeering and embezzlement charges against FIFA officials on the day of the scheduled event.
The experience ended on a high note when the Belgium National Team and Beanyman sports executed “The Mannequin Challenge during one of their meals. The post earned 475k impressions and great additional exposure of the team’s fun side.
